THE POWER OF STORYTELLING
Sellers without a storyteller get fewer offers.
Buyers without one win fewer homes.
Most realtors know the market. Fewer know how decisions are actually made.
Statistics Sources
Harvard Business School and Stanford University Research
80%
Of all decisions are based on emotional factors.
83%
Of Buyers Imagine Living In The Home They Want To Purchase.
90%
Of Buyers Find That It's The Story Of A House That Makes It Stand Out From Other Listings.
63%
Of Buyers Say They Are Triggered To Make An Offer Based On Emotions.
William Phipps
THE STORYTELLING REALTOR®
Real Estate Advisor,Engel & Völkers By The Sea
Email I william.phipps@engelvoelkers.com I Call I +1(857) 205-1064
How do you choose the right realtor for your home, or your future? Start by understanding how decisions are really made.
Emotions are the spark that trigger decisions.
In real estate, we like to think buyers act logically. In truth, around 80% of decisions are emotional first, then justified with data. The difference between a listing that sits and one that compels often comes down to whether a buyer can see themselves in the story.
Across Newburyport, the North Shore, and into New Hampshire, I work with clients at pivotal moments, helping them buy, sell, and invest with clarity and confidence. My approach is shaped by a unique background. For three decades in advertising, I’ve helped influence decisions through intentional storytelling. Today, I bring that same discipline to real estate.
My approach is built on three principles: Insights. Imagination. Instinct.
I combine market intelligence with narrative positioning, crafting listings that don’t just present a home, but invite a future. From written storytelling to curated soundtracks, every detail is designed to create connection. Because while data informs, it’s emotional connection that drives action. My role is to bring both together, and negotiate the result. Guided always by one standard: Standards. Raised.
Recognized as a Top Producer for 2025, I see success not as a statistic, but as a reflection of trust, consistency, and doing things the right way.
Stories matter. Let’s begin yours.
THE OPEN HOUSE, REIMAGINED.
Every listing gets its own soundtrack. Every open house gets Earl Grey and scones. Every buyer gets a reason to feel at home before they've even made an offer.
Because the story of a home isn't just told in words.

MATCHES
Long after the showing, the story stays with you.

TEA & SCONES
English hospitality. North Shore homes. The combination works.

SOUNDTRACKS
Every home has a soundtrack. This one is yours to discover.

NAPKINS
The smallest details tell the biggest stories.
THE STANDARD. IN MOTION.
Words only go so far. This is what we actually do.
IN THEIR WORDS.
HOW IT WORKS
The Standard. For Every Client.
White glove service isn't a luxury tier here. It's the baseline. Every client, every transaction, every detail - handled with the same standard regardless of price point.
The North Shore. Street by Street.
The North Shore is not a single market. It's Newburyport on a Tuesday morning, Ipswich in October, Hampton at the end of summer. I know the difference - street by street, season by season.
The Negotiation. Never Overlooked.
30 years of negotiation, strategy and marketing behind every offer and every listing. The right deal isn't just the accepted one. It's the one that holds, closes and reflects what your home was actually worth.
LET'S START THE JOURNEY.




