THE POWER OF STORYTELLING
From Harvard Business School to Stanford University,
research consistently shows that stories spark the emotional connection that drives real estate decisions.
80%
Of all decisions are based on emotional factors.
83%
Of Buyers Imagine Living In The Home They Want To Purchase.
90%
Of Buyers Find That It's The Story Of A House That Makes It Stand Out From Other Listings.
63%
Of Buyers Say They Are Triggered To Make An Offer Based On Emotions.
William Phipps
THE STORYTELLING REALTOR®
Real Estate Advisor,Engel & Völkers By The Sea
Email I william.phipps@engelvoelkers.com I Call I +1(857) 205-1064
How do you choose the right realtor for your home, or your future? Start by understanding how decisions are really made.
Emotions are the spark that trigger decisions.
In real estate, we like to think buyers act logically. In truth, around 80% of decisions are emotional first, then justified with data. The difference between a listing that sits and one that compels often comes down to whether a buyer can see themselves in the story.
Across Newburyport, the North Shore, and into New Hampshire, I work with clients at pivotal moments, helping them buy, sell, and invest with clarity and confidence. My approach is shaped by a unique background. For three decades in advertising, I’ve helped influence decisions through intentional storytelling. Today, I bring that same discipline to real estate.
My approach is built on three principles: Insights. Imagination. Instinct.
I combine market intelligence with narrative positioning, crafting listings that don’t just present a home, but invite a future. From written storytelling to curated soundtracks, every detail is designed to create connection. Because while data informs, it’s emotional connection that drives action. My role is to bring both together, and negotiate the result. Guided always by one standard: Standards. Raised.
Recognized as a Top Producer for 2025, I see success not as a statistic, but as a reflection of trust, consistency, and doing things the right way.
Stories matter. Let’s begin yours.
THE OPEN HOUSE, REIMAGINED.
Every listing gets its own soundtrack. Every open house gets Earl Grey and scones. Every buyer gets a reason to feel at home before they've even made an offer.
Because the story of a home isn't just told in words.

MATCHES
Long after the showing, the story stays with you.

TEA & SCONES
English hospitality. North Shore homes. The combination works.

SOUNDTRACKS
Every home has a soundtrack. This one is yours to discover.

NAPKINS
The smallest details tell the biggest stories.
THE STANDARD. IN MOTION.
Words only go so far. This is what we actually do.
IN THEIR WORDS.
HOW IT WORKS
WHITE GLOVE SERVICE FOR ALL
Every home search or sale is a journey. I’m here to make yours smoother, smarter, and more rewarding, wherever you are along the coast.
LOCAL MARKET EXPERTISE
In an industry crowded with noise, I focus on clarity, strategy, and results, giving you a real estate experience worth remembering.
ENSURING THE RIGHT DEAL
With 30 years in sales and marketing, I bring a storytelling realtor's eye to presenting your home and a strategist’s skill to crafting the offer that gets you to the front of the line.
LET'S START THE JOURNEY.


